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When you understand the deep emotional connections driving consumer behaviour, you can leverage powerful opportunities for your brand.

Our Industry Report Series uses the latest in data analytics, artificial intelligence and brand analysis to measure audience engagement with key industry topics and trends.

Our Data

We process and analyse petabytes of unstructured open source online content from websites, social and blogs.

Our Method

We use artificial intelligence, specifically, machine learning and natural language processing, overlaid with cognitive science, neural networks and computational linguistics.

Our Outcomes

We uncover patterns in content that drive engagement, and measure emotions of audiences — because emotions drive human behaviour, and engagement.